Having a website is non-negotiable for any business in today’s digital world. But, it’s even more important for solopreneurs and small business owners that don’t have the time or budget for elaborate customer acquisition programs.

A well-designed website can work for you 24/7/365 by building trust, driving traffic to your business, creating a great first impression and being a tool to drive appointments, services or product sales.

Not operating with a website can be an immediate red flag when customers want to learn more about who you are, and what you do.

At Mudra Marketing, we're all about making marketing easy, affordable and accessible for solopreneurs and small businesses. After working on a variety of web hosting programs, like Wordpress, Magento and Webflow, we have proven that Squarespace delivers exactly what a small business needs when it comes to functionality, usability, design and features. We especially recommend Squarespace when it comes to being a service based or brick and mortar operation.

With that said, let’s talk about the top 5 reasons to choose Squarespace to build your small business website.

Table of contents:

➡ Introduction

1. Squarespace is a User-Friendly Web Builder

2. Squarespace as an All-in-One Platform and full CMS platform

3. Squarespace Built-in Security

4. Squarespace Built-in SEO tools

5. Squarespace Help Center

➡ Conclusion

1. Squarespace is a User-Friendly Web Builder

We adore Squarespace because it gives small business owners and solopreneurs total control, without a huge price tag. Tweak, add, update - and yes, build an entire website from scratch!

The beauty of Squarespace lies in its interface and drag-and-drop editor. You don't need to be fluent in HTML or CSS. Squarespace enables you to make small website edits, without jumping through any hoops. It also allows you to be super creative, if that’s your jam!

Your website is like a living, breathing entity. Just like you maintain a house, your website needs some TLC to stay fresh, inviting and up-to-date. Squarespace gives business owners the power to make changes and adjustments whenever necessary!

If you’re not up to the challenge of building a site from scratch, there are a few routes you might take as a small business owner.

1. Professional Squarespace Templates: One route is buying a Squarespace website template that is built with best practices in mind. With templates, a business owner can simply pop in their information and have an effortlessly inexpensive and beautiful website with little time invested. [Ours will be launching soon - get on the list to be the first to know about them!]

2. Hire a Freelancer: Another option is hiring a freelancer from Fiverr, Upwork or Squarespace Circle to help you build and design your website. Freelancers are relatively inexpensive for basic websites and can create a perfect starting point for your new business. It’s a great option to get your website off the ground without a lot of effort.

3. Use a Free Squarespace Template: Squarespace offers the ability to use already created templates for specific industries. These templates are a great starting point, but in my opinion, they will take you many more hours than the first two options.

Squarespace ticks all the boxes when it comes to being affordable, user-friendly and accessible for small businesses.

2. Squarespace as an All-in-One Platform and full CMS platform

A content management system (CMS) lets you create, manage, and modify content. You don't need prior developer experience. This adds to the user-friendly point above.

Say adios to the hassle of juggling many tools! Squarespace isn't a website builder. It's a powerhouse of features and the complete toolbox for your small business. The bonus? Squarespace is constantly updating and releasing new features!

Squarespace is your ultimate one-stop-shop, providing hosting, custom domains, email marketing and scheduling – all seamlessly integrated within one platform.

Squarespace caters to many businesses, with a suite of powerful e-commerce, digital download and course features.

We love that Squarespace has combined so many offerings into one platform. This streamlines business processes and makes it easy for a small business owner to be on top of their daily operations.

3. Squarespace Built-in Security

I'm pretty sure this hasn't crossed your mind if you’re not in the tech space, but this is extremely important.

You must protect your customers and your data. Basic website security starts with an SSL certificate, and makes your URL begin with “https”.

SSL is standard technology for securing an internet connection by encrypting data sent between a website and a browser (or between two servers). It prevents hackers from seeing or stealing any information transferred, including personal or financial data.

Squarespace is a “closed source” platform. This means that no one except you and the Squarespace brains can access your website. It gives your site top-notch security!

Unlike other web platforms, such as WordPress, where you find yourself buying your hosting and your SSL certificate, Squarespace simplifies the integration process by providing everything within their annual subscription. When I first used Wordpress way back in the day, figuring out hosting and connecting the SSL was a painful experience.

If you've dabbled in WordPress (like we have), there’s also constant need to add plugins, which need updated regularly for site security.

In Squarespace, all integrations are crafted in-house, ensuring optimization and safety. No more puzzle-solving on which plugin or hosting to use; it's all neatly packaged in one user-friendly platform. Simplify, optimize, and leave the maintenance headaches behind.

4. Squarespace Built-in SEO Tools

SEO is a buzzing topic – you'll stumble upon countless articles questioning Squarespace's SEO capabilities. Let's face it, what's the use of building a website if it can't be found on Google?

At Mudra, we're not just enthusiasts; we're SEO specialists on a mission to demystify and optimize websites for small business owners. Picture this: higher rankings, increased visibility, and the potential to attract and convert customers into loyal patrons.

When it comes to SEO, Squarespace is built for ranking. That means it’s a tool for getting you in front of your ideal customers.

Apologies for sounding like a broken record, but SEO isn't just crucial; it's downright essential for small business growth. Following these best practices guarantees higher rankings, increased traffic, potential customers, and, most importantly, loyal clients.

Here's the scoop – Squarespace's built-in tools transform your SEO journey into a stroll through the park.

There are more reasons we're not delving into in this blog post, but these are the absolute highlights.

• You don’t need to generate a site map; it comes with one. This is extremely important for SEO. No extra work here!

• The interface is clean, easy, and structured. You can add meta tags and SEO descriptions very easily. You can do it for pictures, URLs, and more.

• Social media integration makes it a breeze to connect your website to your social media. It helps search engines see your engagement.

• Keyword search analytic panel. This works on all plans. Squarespace allows you to see the keywords driving traffic to your website. Data is key for SEO and with this feature you’ll be able to make informed decisions. You can also easily connect your Google Analytics and Google Search Console accounts.

• Mobile friendly. Squarespace makes it super easy to create a mobile-friendly website. This is essential if you want your website to rank higher on Google.

If you’re unsure about the steps needed to optimize your Squarespace website, read our SEO optimization guide for ranking blog content.

After many years of working with small businesses we’ve cracked the code, and we’ve created most budget-friendly SEO Guide for Beginners and Small Businesses! Specifically designed for local and service small business owners.

This guide is for you if:

• You own a small business, service-based business or local retail business

• Are struggling to understand the complexities of SEO

• Looking to grow your online traffic without daily effort

• Don’t have a huge budget to dedicate to marketing

• Are looking for efforts that impact your business years down the road

• Want to drive traffic and make sales, no matter what time of day or hour

What are you waiting for? Let’s get your site soaring past your competition on Google!

5. Squarespace Help Center

We know it can be complicated and daunting to get started with a new program. It can also be frustrating trying to figure out why something isn’t working! With Squarespace, they have a comprehensive Help Center covering anything you may need help with.

Your subscription also includes 24/7 customer support for those issues you can’t quite find a solution for.

Lastly, since Squarespace is widely used, there are tons of YouTube videos discussing how-to’s and solutions to common problems. I am pretty confident you’ll be able to find what you’re looking for through a little research.

Squarespace emerges as the clear front-runner for small business owners and solopreneurs. They are on the quest for a seamless, all-encompassing web design solution.

We get it – as a small business owner, you're juggling a myriad of responsibilities. Choosing the right platform isn't just about building a website - it’s about finding tools that simplify your life and contribute to sustainable business growth.

We have tried many website builders. One truth stands out: Squarespace isn't just the easiest site builder, but it’s a game-changer that prioritizes your needs. It's not merely a platform; it's a trusted ally for small business owners seeking simplicity, safety, and efficiency in the competitive world of website building.