A permission slip to do business on your own terms and redefine what success means.
This podcast features bold stories from entrepreneurs that left the 9–5 grind to build purpose-driven brands rooted in alignment and authenticity in the health & wellness world.
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Founded with Soul
Our Mission
Founded with Soul is here to inspire and empower the next generation of wellness entrepreneurs to build businesses that feel as good as they look.
Through unfiltered conversations with entrepreneurs who have left the hustle behind, this podcast offers the tools, mindset, and community you need to take action and grow with clarity, confidence, and purpose.
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Meet the host: Alana Kane
Fueled by crippling anxiety, getting fired and using unemployment to re-assess her life at the young age of 25, Alana woke up to the idea she was living for everyone else, but herself.
Starting her self-discovery journey through a yoga teacher training program, she dove deeper into what fueled her happiness. At 28, she decided to sell all of her things to travel abroad over the “traditional” path.
After helping countless friends pivot into wellness careers, she reimagined her agency, Mudra Marketing, as a platform to guide and inspire the next wave of wellness entrepreneurs to take the leap, build impact-driven businesses, and do it all without the burnout.
Her podcast, Founded with Soul, shares the stories of badass women who’ve made similar pivots — trading corporate ladders for lives filled with purpose, freedom, and fulfillment.