5 Reasons We Love a One Page Website for Small Business: Improve your Google Search Ranking and Increase Conversions
5 Reasons to Consider a One Page Website for Small Business: Boost Google Search Ranking
Building a website for your small business is critical for growing organically and creating a sustainable business that attracts the right customers and converts them.
But I know you might be feeling lost in website land. You’re dreaming about having a website that’s as streamlined and focused as your killer business idea, but building one feels like an uphill battle that you’re not ready to climb.
Hold on to your metaphorical hats, because there's a website format that might just be your secret weapon: a one page website for small business.
One page websites, also referred to as landing pages, are all about keeping things clear, concise, and conversion-focused. They're like the Marie Kondo of websites, sparking joy (and sales!) by presenting your business in a way that's easy to understand and impossible to resist.
Think of it this way: have you ever gotten frustrated clicking through endless website pages, searching for the information you need? Yeah, us too. Single page websites eliminate that struggle, guiding visitors seamlessly through your story, your services, and that oh-so-important call to action—all on a single, beautifully designed page.
Intrigued? We knew you would be! So, buckle up as we dive into the juicy details of how a one page website can transform your small business into a conversion machine and boost your Google search ranking. We’ll even explore some killer content ideas you can use to craft a website that's as captivating as your business itself.
If you want to learn the ropes of a proven SEO strategy, with actionable and easy to understand steps and worksheets, we’ve worked hard to create the ultimate SEO Guide for Beginners & Small Businesses
This guide was specifically designed for local and service based businesses that are new to the SEO game! Our goals were simple - make an affordable, actionable and easy to understand playbook that any small business owner can use to boost their traffic!
This guide is for you if:
You own a small business, service-based business or local retail business
Are struggling to understand the complexities of SEO
Looking to grow your online traffic without daily effort
Don’t have a huge budget to dedicate to marketing
Are looking for efforts that impact your business years down the road
Want to drive traffic and make sales, no matter what time of day or hour
What are you waiting for? Let’s get your site soaring past your competition on Google!
Table of contents:
Simplified Message and Layout
Easy to Use, Create and Manage
We know that creating a website as a small business owner can feel like climbing mount Everest on flip flops… painful and difficult, right?
Website design can be quite intimidating for a small local business owner or a start-up. Maybe you’re thinking you HAVE to have all these pages and all of this content. Many times, you have no idea where to even start…which let’s be honest, will delay you for days, weeks and months!
We’re here to tell you, it doesn’t have to be that hard! That’s where landing page websites come in.
DIY’ing your website can be an unsurmountable task when you don’t have the time to learn the ropes of it all and the marketing and copywriting principles of a website, or the big bucks to hire a website designer….
That’s why one page, landing page websites are your knight in shining armor when it comes to ease of use – for both you and your visitors. And that’s why we offer professional and customizable landing - page Squarespace templates that are highly customizable and will help you launch faster than you say…. website.
Think about it: a complex website, overflowing with pages and hidden menus, is like trying to navigate a labyrinth blindfolded. Frustrating, right? Single-page websites eliminate that struggle. They allow you to present a clear, concise message, guiding your visitors exactly where you want them to go – whether it's booking an appointment, signing up for your email list, or making a purchase.
Here's the magic: simplicity translates to better conversions. By eliminating clutter and focusing on a clean, organized layout, you remove distractions and make it crystal clear for visitors what action you want them to take. Less clicks, more conversions – that's the single page website way!
As Steve Jobs famously said, "Simplicity is the ultimate sophistication." A single-page website embodies that perfectly. It allows you to focus on what truly matters: showcasing your amazing business.
If you’re not sure where to start with achieving website simplicity? Our SEO Guide for Beginners & Small Businesses can help, or read our blog that explains you the 6 Questions your Small Business Website MUST ANSWER to Convert Visitors into Loyal Customers
2. Increased User Engagement
In today's world of overflowing inboxes and ever-shrinking attention spans, keeping visitors engaged on your website is a constant battle. That's where single-page websites step in to keep visitors hooked.
Unlike traditional websites that force visitors to click through endless pages, landing-pages offer a streamlined experience.
All the information they need – your captivating story, your incredible services, that irresistible call to action – is beautifully presented on a single, captivating scroll. No more hunting for the right page, no more frustration. Just a smooth, engaging journey that keeps visitors hooked and wanting more.
But the benefits go beyond just happy website visitors. Search engines, like Google, love websites that prioritize user experience. They reward sites that keep visitors engaged with higher rankings in search results. They also love authority, so getting your site launched quickly can start bringing you organic traffic, fast!
Happy Users, Happy Google: Websites with high authority tend to be well-organized, informative, and engaging – just like that cool guest everyone wants to chat with. This keeps users happy and spending more time on the site, which is a win for Google and boosts your website authority.
3. Boosts your Conversion Rate
Ever feel like you're herding cats when it comes to converting website visitors into paying customers? The struggle is real, especially with traditional websites that force visitors to click through a maze of pages to find the information they need. Single-page websites, however, are your conversion rate champions. Here's why:
Kiss Funnel Confusion Goodbye: Forget the frustration of crafting a multi-page conversion funnel. Single-page websites eliminate the whole "where do I click next?" dilemma.
Imagine your website as a clear, concise presentation – all the compelling information about your business, your fantastic services, and that irresistible call to action are beautifully laid out on a single scroll. Visitors know exactly what you want them to do, and there are no distractions or hidden pages to get lost in. It's a conversion dream come true!
Happy Users, Happy Conversions: We've already established that single-page websites keep visitors engaged with their streamlined, user-friendly design. Here's the magic part: a happy, engaged user is a much more likely converter.
By providing a smooth, frustration-free experience, landing pages remove the barriers that might prevent visitors from taking that next step, whether it's signing up for your email list, booking an appointment, or making a purchase.
More Aware = More Sales: Think of website visitors as potential customers on a journey of awareness. A single-page website allows you to educate them about your business, showcase your value proposition, and then immediately present them with a clear call to action.
It's like having a captive audience for your sales pitch, all within a single, beautifully designed page. The result? A more informed and engaged audience that's much more likely to convert into loyal customers. Now that's some serious conversion rate magic!
4. Faster Load Speed
Let's talk about the need for speed! In today's world, nobody enjoys waiting for a website to load at the pace of a sloth on vacation. That's where single-page websites come in as your website's Usain Bolt.
Feeling like your website visitors are goldfish with a 3-second memory? Research shows you're not far off with showing that 8 seconds is the average attention spam!
Capturing and retaining the attention of website visitors has become a daunting challenge. With shrinking attention spans and an abundance of distractions, it’s essential to build and optimize websites that are fast to load and have a concise and clear message.
Here's the deal: traditional websites with multiple pages can be bogged down by images, scripts, and other elements that take time to load.
This translates to frustrated visitors who bounce before they even see your amazing content. Landing page websites, on the other hand, are lean and mean loading machines. With everything beautifully presented on a single page, there's less content to load, resulting in lightning-fast speed.
But the benefits go beyond impatient visitors. Website speed is a major factor in how Google ranks websites. Think of it as Google rewarding websites that provide a smooth user experience. Single-page websites, with their blazing-fast load times, are like gold stars in Google's eyes, potentially boosting your search ranking and making it easier for potential customers to find you.
Not sure where your website stands? Don't worry, Mudra Marketing is here to help! We recommend using Google's free tool, PageSpeed Insights (https://developers.google.com/speed/docs/insights/v5/about), to check your website speed and get tips on how to optimize it for peak performance.
A single-page website isn't just about convenience; it's about giving your website the speed it needs to outrun the competition and land you in Google's good graces. Now that's a win-win situation!
5. Simplified Message and Layout
In the chaotic world of marketing, clarity is your best friend. A single-page website forces you to simplify your message, ensuring it’s straightforward and crystal clear. Here's why that’s a game-changer for your business:
Straight to the Point
When your website is condensed into a single page, there’s no room for unnecessary fluff. This simplicity ensures your visitors get a clear, concise message without any confusion. They don’t have to hop from page to page searching for what they need; all the information is right there in front of them.
This clear approach means they can quickly understand who you are, what you offer, and why they should care—all in one smooth, seamless experience.
No More Overwhelm
Imagine landing on a website and feeling instantly overwhelmed by a maze of links, tabs, and endless content. It’s like trying to find a needle in a haystack.
A landing page website eliminates this overwhelm by presenting all key information in a well-organized layout. Visitors can get everything they need in one go, without feeling lost or frustrated. This not only enhances their experience but also increases the chances they’ll stick around longer.
Clear Path to Action
A single-page website provides a clear path to action. Without the distraction of multiple pages, your call-to-action (CTA) stands out, guiding visitors towards the desired outcome, whether it’s contacting you, signing up for a newsletter, or making a purchase.
This clarity and ease of navigation significantly boost your conversion rates, turning casual visitors into loyal customers.
Check out our website templates and start building a high-converting, easy-to-navigate site today. With Mudra Marketing's templates, you'll have everything you need to create a streamlined, effective online presence that resonates with your audience and drives results.
Google says simple has better performance, AKA higher rankings
So, whether you're a local business owner, a freelancer, or a coach with a clear offer, a single-page website can help you connect with your audience, grow organically, and increase revenue—all without the stress of complicated instructions, expensive tags, or confusing marketing jargon.
Embrace the simplicity and effectiveness of a single-page website, and watch your business thrive.
But beware! we don’t mean that with one page website, you’ll be climbing to the first page of Google. In fact, JUST having a single page website won’t make the cut.
Google loves content, so blogging is essential for your website to climb Google Rankings. But here’s the thing, having a landing page website format with a a potent blog, can simplify your life and have a positive impact on your website optimization.
Learn more about website optimization, SEO and content with our blogs below. Happy reading!:
