SEO & AEO

You Don't Have to Be Mayo Clinic: An AI Search Experiment for Smaller Health & Wellness Practitioners

I tested ChatGPT, Google AI Mode, Perplexity and Google Search on real women's health questions to see which experts and brands AI recommends — and why smaller practitioners had a real shot.

How to Get Noticed by AI: 12 Easy Wins for Health & Wellness Experts

12 practical, low-lift ways health and wellness practitioners can improve their AI search visibility using content they've likely already created — no content overhaul required.

What Is an Authority Asset? How to Turn Your Expertise Into Searchable Content

What an authority asset is, why it matters more than ever for health and wellness experts, and how to turn the expertise already sitting in your Reels, podcasts and client FAQs into content Google and AI platforms can find and cite.