Resources
Real results, real methodology.
Case studies from real practitioners, plus what we're learning about AI, SEO, and the health and wellness industry along the way.

Case Studies
Case Studies
Dermatology SEO & AI Case Study: +403% Clicks in 90 Days
SEO for dermatologists, done differently: how one dermatology practice used AI and content repurposing to grow 403% in 90 days, now updated with 7-month compounding results.
Updated July 30, 2026 · 8 min read

Entrepreneurship
Entrepreneurship
7 Lessons from Leaving Corporate America
An 11-year journey from corporate burnout and anxiety to building a sustainable agency, in 7 lessons: on anxiety as a signal, unlearning "the American dream," and building a business that supports your life instead of replacing your burnout.
Updated August 7, 2026 · 10 min read