Real results, real methodology.

Meta One Should be a Wake Up Call to Start Owning Your Content

Meta One puts clickable Instagram post links behind a paywall. Here's what owned content is, why owned channels matter, and how to build a business you actually control.

You Don't Have to Be Mayo Clinic: An AI Search Experiment for Smaller Health & Wellness Practitioners

I tested ChatGPT, Google AI Mode, Perplexity and Google Search on real women's health questions to see which experts and brands AI recommends — and why smaller practitioners had a real shot.

413K Followers Know Her on Instagram, but Google and AI Barely Do.

Volume 1 of the Authority Gap series: a search and AI visibility audit of a hormone health creator with 413K Instagram followers and about six organic visits a month.

How to Get Noticed by AI: 12 Easy Wins for Health & Wellness Experts

12 practical, low-lift ways health and wellness practitioners can improve their AI search visibility using content they've likely already created — no content overhaul required.

What Is an Authority Asset? How to Turn Your Expertise Into Searchable Content

What an authority asset is, why it matters more than ever for health and wellness experts, and how to turn the expertise already sitting in your Reels, podcasts and client FAQs into content Google and AI platforms can find and cite.

I Ditched Squarespace for Claude Code: The Pros and Cons

A 15-year marketer and SEO expert's honest pros and cons of rebuilding her website in Claude Code instead of Squarespace, covering cost, time, ownership, and who should actually make the switch.

Dermatology SEO & AI Case Study: +403% Clicks in 90 Days

SEO for dermatologists, done differently: how one dermatology practice used AI and content repurposing to grow 403% in 90 days, now updated with 7-month compounding results.

7 Lessons from Leaving Corporate America

An 11-year journey from corporate burnout and anxiety to building a sustainable agency, in 7 lessons: on anxiety as a signal, unlearning "the American dream," and building a business that supports your life instead of replacing your burnout.